We’ve been huge fans of Daughters Baking for the past few years and did an interview in 2019 with owner, Mallory Webb, about this fabulous boutique cake shop and how it all started (read interview here). At the time, it was being run out of a shared kitchen in Homewood, AL by Mallory and one assistant. Since then, the business has grown to a fully staffed team and now Daughters Baking is opening it’s first storefront in the heart of Mountain Brook on July 29th, 2021. During this busy time, Mallory was kind enough to answer some questions for us about her blossoming business, so we hope you’ll take a look!
What made you decide to open your own storefront?
In our previous location, we were limited to only serving customers via online pre-order, and we had limited customer engagement. We have dreamed of having a storefront for awhile so that we can serve customers more conveniently, and accommodate last minute and walk in orders - as well as smaller cake portions for those cake cravings! We also plan for the storefront to allow us to accommodate our bride and grooms more easily in working with them.
What do you wish your customers knew about your cakes/your business?
I hope our customers know that this business is so much more than just about making great cakes. we truly want to be a positive influence in the community and beyond, and to spread joy and hope to people through these cakes and the business. This is both to our customers and to our staff.
Do you have a favorite cake flavor? If so, which one?
My favorite is a special item we did last year - the Coffee Banana! I love our Banana Layer Cake as well. and the Pumpkin Brown Butter!
What's your favorite part of running your business?
It is hard to say at the moment! It feels like i am doing so many different things at once. I think goal setting, building up team members, and building a foundation to a positive work culture is fun to me. I enjoy the leadership element of establishing overall operations and work culture.
What are you looking forward to for Daughter's Baking?
I am looking forward to when all new people are fully training, and we are operating smoothly being located in the new storefront, and we can start getting creative with what we want to do with the space — like wedding tasting events, bridal events, parties, and more! We can also start playing around with new products that we may want to serve!
Our goal is to never sell out of our menu item cakes. However, all cakes are first come first serve for the day, unless pre-ordered 3 days in advance via online or paying in the store. Once we open the store, we will have smaller versions of our cakes - served in 5 ounce cake cups. We also will have a “tasting package” option that gives customers an opportunity to try four different seasonal flavors in a 2.5 cup portion.
Daughters Baking store hours are Monday - Friday from 10—5pm and Saturday from 10—2pm. If you’ve never tried one of their cakes, we highly recommend visiting the new storefront! To read more about how this wonderful Birmingham business got started, visit Daughters Baking’s website.
