Left: Julianne Dean, Right: Scout Campbell
Julianne Dean started working at Bustle this past spring, and last month she launched her new fashion brand, House of Rêve, with her best friend, Scout Campbell. Julianne and Scout also run a balloon styling business in Birmingham and Tuscaloosa called For Love and Loons. These ladies are so talented and full of amazing ideas, and we are so excited to share their most recent one with you. We asked Julianne a few questions about House of Rêve so we could give you all the details!
What made you decide to start House of Rêve?
Being best friends with different body types, we have learned everyone has insecurities even when you don't realize it. Fashion has always allowed us to express ourselves and feel confident in our own skin. By creating House of Rêve our mission has always been to do this for others by eliminating the standard that there is only one definition of beauty.
How did you come up with your business name?
This took us a minute to get right. We knew we wanted something unique and something that really represented us as a brand. After going through a million different names, we first landed on the name Stevie. However, clearly we went in a different direction. The word Rêve means ‘to dream’ in french, and was actually the name of my first design collection. This became such a key part of House of Rêve, because we wanted to make every girl feel like a "dream girl" . We run the store out of our home in Tuscaloosa and thought "house of" combined both the fashion flare and our actual reality.
Tell us about you and your business partner. How did you meet and decide to start your business?
My business partner is also my roommate and best friend. We have always shared a love for fashion and creativity. We have known each other since 6th grade. In fact, House of Rêve is our third business together. We ran a t-shirt business through instagram when we were in high school, and realized we were the perfect team when it comes to running a business. In college we decided to start our own balloon styling company, For Love & Loons, which we still continue today.
I am so lucky to be able to do what I love, especially when I get to do it with my best friend. House of Rêve is built on our two different styles. Scout has a western chic style and I bring the west coast flare. Having had three businesses together now, we have really gotten to know each other and how we work together. Knowing each of our strengths and weaknesses has become a huge part of why we work so well together. What I lack, she has and vise versa. Could not do this without her talented self and I am so thankful for her!
If there is one thing you wish every girl knew about fashion what would it be?
At House of Rêve we strive to bring out the most confident you and I believe fashion allows us to do just that. It gives us a way to express ourselves without talking. If we could say one thing to the women that shop with us it would be - you are so much more than the size of your dress, the tag does not define you! You are fearfully and wonderfully made and YOU and your own style are what makes fashion so fun.
What can we expect from House of Rêve in the future?
We would love to have a Rêve Girl campaign where we can feature some of our amazing customers. We may even try out carrying mens clothing.
Want to learn more about House of Rêve? You can shop the website or visit their Instagram page @shophouseofreve.
