The Forest Park Historic District is quickly becoming one of the most romantic streets in Birmingham. In just a short walk, you can frolic through the garden of your dreams at Shoppe, have a cocktail at Juniper’s botanical oasis, give your hair a little love at Dream Boat, AND take a stroll though the most endearing general store and cafe that Birmingham has ever seen, General.

General is the neighborhood cafe and general store that dreams are made of. When you enter this local sanctuary you will immediately feel like you’ve been transported to an artisan playground. Every square foot is drenched in character. From the hand-painted murals to the ornate floral arrangements, the ambiance is flawless.

The pastry case is ALWAYS calling us. Our friends at Last Call Baking will never leave you disappointed. These little delicacies are in high demand and we know why. This isn’t your typical cookie and danish situation. The pastries at General are always unexpected and elevated. The flavor selection and artistry that go behind these confections are incredible. Don’t just take our word for it, you must visit yourself. While we have tried almost every pastry they have to offer, on this visit we thoroughly enjoyed the Elote Corn Croissant, Olive Oil cake, and Japanese Almond Bread. The Olive Oil cake had just come out of the oven and was still warm - we devoured it in record time.

General serves lunch from 11am-3pm Thursday through Saturday. We tried the Chicken Salad Plate and the Mac Grilled Cheese - phenomenal. The lunch dishes are all extremely fresh and made with intention. Everything is an experience.

The general store is hard to put into words. It feels both effortless and ethereal. Every item begs to be held. There is a little bit of everything here. You could find a house-warming gift or a self care splurge for yourself. General has something special for every room in your home. Even their restrooms are a vibe. It is very clear that not a detail goes unnoticed and we are in awe of every element.

If you would like to see a little bit of the magic for yourself, you can follow them on instagram or visit their website. Whether you’re in need of a latte and a cozy window seat or a unique place to impress your friends, we know you will feel significant here.